Augmented Reality
Are we the first italian agency to launch a web experience based on augmented reality projected and developed an in house?
For the launch of the film “2012″ in Italy we launched the site http://2012experience.it for our client Sony Pictures Releasing Italia.
The project has gained quite some attention in Italy, and in just a few weeks after its launch the site has had over 50.000 visits.
Unfortunately it’s only available with italian instructions, but to try out the experience just print the augmented symbol linked from the first instruction on the main page and click the button “Inizia” below. Agree to let flash use the webcam and adjust the lightning conditions. Remember to turn up the volume.
Links to some articles:
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