Swedish top searches – is Googles position as superior search engine justified?
The currently most popular search terms on Google in Sweden was released the other day.
This is the top ten:
- youtube
- blocket
- eniro
- aftonbladet
- lexikon
- bilddagboken
- tradera
- hotmail
It seems obvious that at least 70 percent of the searches are searches “unnecessary”, as they could be entered directly in the url field of the browser instead of “googled”.
Since these searches are generating expected “results”, google works in many ways as an address book instead as a search engine.
Being the currently biggest search engine with an estimated daily number of searches exceeding 235 millions, this is an astonishing insight. Are their position as a market leader a result of superior functionality and quality of search results generated, or rather a result of intelligent marketing and the habits of the general internet user?
Posted in Marketing, Technology